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Tom Tom Announces Community Events at Tomtoberfest

7th Annual Tomtoberfest – Community Events this Saturday Day long festival celebrates the groups that build Charlottesville


Charlottesville, VA (September 25, 2018) —Tom Tom announces the schedule for Tomtoberfest 2018, taking place this Saturday, September 29, from 12:00pm to 11:00pm at the IX Art Park. In collaboration with WTJU’s Freefall Concert Series, these events will celebrate Charlottesville based organizations, including Community and Tech Mixers, a CIC Showcase, and a Craft Cville pop-up market.

Tom Tom will also launch initiatives of the 2019 spring festival, which will focus on building better hometowns with the help of community groups (like those highlighted at Tomtoberfest) that enhance and define Charlottesville. “Tom Tom has continued to refine its program and mission around the work of building small cities, and exploring the diversity of people, industries, and disciplines that are required to make a thriving hometown,” said Tom Tom founder and executive director Paul Beyer. “Charlottesville has always been for us both a home and an inspiration in those dialogues.”

Community Mixer, IX Art Park, 12:00-4:00pm – Featuring over 40 local groups, the Community Mixer will showcase the nonprofits and companies building Charlottesville. These organizations tackle a wide range of issues from education (100 Black Men) to health and wellness (Virginia Institute for Autism) to housing (Piedmont Housing Alliance). Some groups even foster future Tech Mixer participants (Girls Develop It & We Code, Too). A complete list of participating organizations can be viewed at here.

Tech Mixer, IX Art Park, 5:00-8:00pm – The Tech Mixer will gather over 30 of the region’s hottest firms and most innovative companies, connecting investors, entrepreneurs, and top talent. Since it began in 2015 the Tech Mixer has become one of the best networking and career meet-ups in the region, having hosted over 200 exhibitors. The Tech Mixer this fall will be co-hosted by ACAC, and will include exhibitors like CCRi, Generation 180, WillowTree, CoConstruct, i.Lab at UVA, Virginia Diodes, and more.

CIC Showcase, IX Art Park, 12:00-4:00pm – The Community Investment Collaborative will showcase their entrepreneurs thriving in our city. Founded in 2012, the CIC provides business education, mentoring, microfinancing, and networking within and across the Charlottesville community to local entrepreneurs. A list of participating organizations can be seen on the Tomtoberfest webpage.

Craft Cville, IX Art Park, 12:00-6:00pm – Browse a pop-up market of dozens of local artisan vendors, ranging from upcycled furniture, artisanal food goods, to handmade toys, crafts, and original works of fine art.

Block Party, IX Art Park, 12:00-11:00pm –  Free concerts featuring an all-Charlottesville line up will happen throughout the day:

Craft Beer Garden and Food Truck Rally, IX Art Park, 12:00-11:00pm – Food can be purchased from local food vendors including Brasserie Saison, Wonderment, Blue Grass Creamery, Pearl Island Catering, Mochiko, Good Waffle Co, and Moes BBQ. Our beverage stations will feature craft beer and cider from our partners at New Belgium Brewing, Champion Brewing Company, Wild Wolf Brewing Company, and Buskey Hard Cider.

Cornhole Competition, IX Art Park, 3:00-7:00PM – Tomtoberfest 2018 will host the inaugural Tomtoberfest Cornhole Tournament. Entry for a team of 2 is $40 and includes 4 drink tokens and a chance to win swag and prizes. Sign up on the Tomtoberfest webpage.


To read more about the Festival and the see the full schedule, please visit:


All Tom Tom Fall Festival events are open to the press. Contact Molly Mathews at if you have any questions.



Tom Tom champions entrepreneurship, creativity, and civic innovation in America’s small cities. Now in its eighth year, Tom Tom has carved out a distinctive voice in the festival and conference landscape nationally. Drawing 20,000+ attendees annually, Tom Tom convenes hundreds of speakers to discuss the future of industry and a revitalized approach to civic life, alongside a cultural experience of music, art, food, and community events. The Festival spills through dozens of venues in the historic downtown of Charlottesville, VA over Thomas Jefferson’s birthday week each April. Speakers include iconic innovators like Dan Rather, John Cleese, founders from Reddit, Honest Tea, the New York Times, Washington Post, IDEO, Meow Wolf and the Atlantic, and thousands of aspiring entrepreneurs and civic leaders.   



Tomtoberfest is hosted by C-Ville Weekly and New Belgium Brewing and is part of WTJU’s Freefall Concert Series. It is also generously underwritten by a number of leading organizations, including the University of Virginia, American Evolution, Unmasky Honda, Quantitative Foundation, Blue Ridge A/V and Lighting, i.Lab at UVA, IX Artpark, R.L. Beyer Custom Homes, ACAC, CoConstruct, Sir Speedy, St Anne’s Belfield School, the Curry School of Education, WillowTree, Buskey Hard Cider, Charlottesville Tomorrow, WBA: White, Beckert & Associates, Historic Downtown Mall, Wegmans, Wild Wolf Brewing Company, Champion Brewing Company, Solovis, Silverchair, NWG Solutions, Violet Crown, CCRi, Virginia Diodes, CIC, Redstar Merchandise, Custom Ink, Cville Biohub, ArcheMedX, Scitent, Generation 180, and Jefferson Technology.



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