Tomorrow Talks: Storytelling with Purpose - A Two-Part Workshop Series
- Tom Tom Foundation Staff
- May 5
- 2 min read
Updated: 5 days ago

June 3rd & 17th | 6 - 8 pm
Tom Tom Foundation, 100 W. South St.
Every mission-driven organization has a story at its core—but uncovering that story takes intention. In Part One (6/3) of this interactive session, Alexandra Veatch (Letterpress Communications) will guide participants to explore the values, moments, and people that shape their work, gaining clarity on what truly drives their mission. Through reflection and guided exercises, they’ll connect their personal and organizational “why” to the broader impact they aim to make.
With the core story in hand, the next step is learning how to share it meaningfully across different platforms and audiences. Part Two (6/17) of this workshop focuses on practical strategies for adapting authentic storytelling to various formats—from grant applications to social media. Participants will leave with tools and inspiration to communicate their message effectively while staying true to their voice.
All tickets are donation based on a sliding scale ($15 - $35). Please pay what you can to support the series.
FACILITATOR

Alexandra Veatch serves as the CEO + Creative Director for Letterpress Communications. Home-based in Southwest Virginia, Alex has a passion for rural communications and economic development. Over the last 15 years, she has served organizations across Southwest Virginia in a wide range of industries including higher education, mental health, tourism, community development and outdoor recreation.
CO-HOST

Letterpress Communications is a boutique marketing agency based out of Farmville, VA with an office in Marion, VA. Letterpress specializes in rural, community-powered marketing serving a wide range of industries across the Commonwealth and into North Carolina. By focusing on community, Letterpress helps their clients leverage the power of their teams and their stories to create growth and ultimately good for their community.
ABOUT THE SERIES
The Tomorrow Talks are a year-long series that picks up critical themes from our April Festival and continues the conversations to create impact in Charlottesville. Each session is facilitated with an emphasis on participation, connection, and new collaborations.
Tomorrow Talks begin with a connection exercise or meditation, and proceed into a presentation and breakout activities. They aim to impart knowledge that is practical and relevant to people's lived experience; combining academic or theoretical insights, alongside pragmatic tools, and experiential and somatic learnings.